Dentsu Well being Appoints Amanda Lawson and Bruce Rinderman as Media and Artistic Technique Leaders

Trade Veterans Be part of Dentsu Well being to Elevate Affected person Expertise By Personalization and Human-Centered Storytelling

NEW YORK, February 08, 2022–(BUSINESS WIRE)–Dentsu Well being at this time introduced the appointment of healthcare advertising and marketing trade veteran Amanda Lawson, as SVP, World Head of Media, and Bruce Rinderman, as Head of Model Planning and Artistic Technique. Launched in April 2021, dentsu well being has been actively bringing collectively prime expertise from the healthcare advertising and marketing trade to assist manufacturers create a extra equitable well being ecosystem, targeted on the general client wellness and personalised expertise for sufferers and HCPs.

Lawson has a profitable observe file working with and main a few of the largest pharma shoppers, together with Novartis, AstraZeneca, Novo Nordisk, Sanofi, HCA, Daiichi Sankyo, and EMD Serono. In her new function at dentsu well being, she’s going to deal with main and increasing a media functionality that drives transformation, agility, and creativity.

“Amanda has devoted her total profession to this trade. I had the fortune of working along with her for a lot of of these years. She is a real chief, has lots of expertise in constructing and scaling groups throughout companies, and galvanizing shoppers to evolve their method to media,” stated Greg Reilly, EVP, World Shoppers at dentsu well being. “Our shoppers are demanding extra built-in options, effectivity, and suppleness – fixing larger issues with fewer company companions. We got down to deal with that precise want, with capabilities and experience throughout media, artistic and buyer expertise, delivered by a tight-knit staff that’s closest to the heart beat of the trade. Amanda will likely be an incredible asset to our shoppers and the broader dentsu well being staff.”

Learn the complete press launch right here.

About dentsu well being

Dentsu well being is reworking the healthcare company companies mannequin via a worldwide teaming platform of two,000+ consultants. Throughout our world company manufacturers, specialist companies and open ecosystem of exterior companions, we focus on well being, wellness and pharmaceutical advertising and marketing.

Dentsu well being unites management in knowledge and know-how with a deep understanding of the emotional territory of healthcare. We equip manufacturers to attach with the suitable viewers on the proper second, however at all times with concepts that talk to the center.

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Jennifer Ferguson, Chief Communications Officer, dentsu Americas
M: 1-917-797-6038
E mail: [email protected]

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