Greenwich mother creates clear magnificence model for the Gen-Z market

When one Greenwich preteen turned to her mother 4 years in the past and requested why she needed to maintain utilizing child tub merchandise, she introduced up a superb level. 

April Hardwick purchased these merchandise for her daughter as a result of they used pure components and prevented harsh chemical substances, two qualities Hardwick may solely discover in pores and skin and hair care merchandise for infants and adults. 

Thus, Sk*p was born.

Sk*p is a clear magnificence model with hair and skincare merchandise aimed particularly at Gen-Z. It’s a line of unhazardous merchandise targeted on sustainability, right down to the recyclable cardboard carton packaging. The identify stands for the phrase “merely be form to our planet.” 

“I simply thought, ‘Properly, there must be one thing aimed toward this age group that basically speaks to them, that’s for them and so they actually wish to embrace,’” Hardwick stated.

Sk*p, the clear magnificence model based by Greenwich mother April Hardwick, will probably be accessible at 100 Ulta places starting this spring.

Courtesy of Sk*p

She partnered with Mark Veeder, founding father of the Farmacy skincare line, and the 2 of them labored collectively to create a brand new type of clear magnificence merchandise aimed toward teenagers and younger adults. 

The model launched final spring to a web-based market and is now increasing to brick-and-mortar places like Ulta, which can deliver Sk*p to 100 shops in April after which increase to 700 shops later within the yr. She’s additionally engaged on a venture referred to as “Sk*p on Campus” which can deliver the merchandise to high schools and universities throughout the U.S.

Hardwick stated her staff labored exhausting to verify the merchandise had been expertly crafted, with scents that had been contemporary and clear however didn’t lean on gender stereotypes, so that folks of any gender can be interested in the model. She in contrast the scent to a light-weight citrus scent with an undercurrent of honey, one of many main components in all of the merchandise.

Sk*p is a clean beauty brand founded by Greenwich mom April Hardwick.

Sk*p is a clear magnificence model based by Greenwich mother April Hardwick.

Courtesy of Sk*p

As a part of the model’s concentrate on biodiversity and sustainability, Hardwick is partnering with native Connecticut department of the corporate TerraCycle which can recycle the product cartons which are now not in use.

“The mission [of Sk*p] is actually empowering younger folks and amplifying their voices and getting behind younger local weather activists and, you realize, the youngsters who’re on the market actually making a distinction. They’re actually placing this name to motion,” Hardwick stated. 

Previous post GSK’s Client Healthcare Enterprise Rebrands As Haleon Forward Of Spin-Off
Next post Stanford Drugs Surpasses 1 Million COVID-19 PCR Exams: Report