Humana begins rebrand of $8.1 billion residence well being enterprise

Humana formally kicked off the rebrand of its $8.1 billion Kindred at Home-based business on Tuesday, with the insurer initially targeted on integrating the nation’s largest residence well being enterprise into its CenterWell model in seven states.

Humana, the nation’s second-largest Medicare Benefit insurer with 4.9 million enrollees, stated CenterWell is the nation’s largest main care group targeted on older adults. Within the 12 months since CenterWell launched, the subsidiary has grown to incorporate greater than 206 main care clinics that serve older adults insured by way of a wide range of Medicare Benefit, conventional Medicare, Medicaid and business carriers—not simply Humana. The corporate not too long ago employed Dr. Andy Agwunobi to go this division as president, and expects to finish the 12 months with as much as 260 facilities, a few of that are backed by way of a non-public fairness partnership.

Now, the corporate is working to include residence well being into CenterWell’s scientific technique, and focusing initially on refreshing Kindred’s operations in Washington, Oregon, Idaho, Nevada, Arizona, New Mexico and North Carolina.

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The rebrand will span by way of no less than 2022. As soon as the replace is full, CenterWell Dwelling Well being will serve sufferers from greater than 350 areas throughout 38 states.

“Whereas the CenterWell Dwelling Well being model is new, our dedication to high-quality, compassionate care is stronger than ever,” Agwunobi stated in a information launch. “Sufferers will proceed receiving the personalised in-home care from the clinicians they’ve come to know and belief. CenterWell Dwelling Well being helps reinforce all we’re doing to broaden our residence well being capabilities to raised handle the excellent care wants of our sufferers.”

The hospice division of Kindred at Dwelling is not going to be a part of the CenterWell model, the corporate stated. Humana is reportedly in search of $3 billion for this enterprise and is working with Goldman Sachs to search out non-public fairness consumers.

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