Magnificence is not any fast repair: Shehnaz Husain

Shahnaz Husain

Shahnaz Husain

New Delhi, March 5 (IANS) Asserting that magnificence is not any fast repair however an end result of long run care, Shahnaz Husain, founder and MD of Shahnaz Husain Group, who began her profession half a century again, says that it was essential for her to reject all current notions of magnificence and established her personal concepts on magnificence care. ‘Once I began out, the trade was dominated by magnificence therapies which have been very superficial, largely to do with ‘color and canopy.’ My thrust was natural ‘Care and Remedy.’ It was fairly a problem to supply a extra holistic strategy to magnificence,” she advised IANS.

Previously few a long time post-liberalisation when the sweetness product enterprise has grown phenomenally, she says that it’s the natural magnificence enterprise that has dominated the curve “Right this moment, the Indian shopper is conscious of the standard and the elements in merchandise, and needs to train this consciousness by opting for prime quality and natural merchandise,” says this recipient of the Padma Shri honour.

Whilst a number of worldwide manufacturers have moved in the direction of the pure or natural thrust, Husain feels that the ‘again to nature’ and ‘complete wellness’ has been sweeping the world. “The result’s that holistic methods like Ayurveda have turn into well-liked. In India, religion on this system has at all times existed. Right this moment, Ayurvedic magnificence care has turn into so well-liked, not just for normal magnificence care but additionally for the therapy of pores and skin and hair issues. My dream is to see this technique of magnificence care lead the worldwide market throughout the subsequent decade.”

Curiously, one seldom comes throughout industrial commercials by her model. Stressing that she has at all times relied on ‘phrase of mouth’ and the truth that a glad consumer is the most effective commercial, she added, “Very early in my profession, I additionally made it a degree to answer personally to letters in search of options for pores and skin and hair issues. 4 a long time later, I nonetheless preserve this follow, this private contact. In my common columns in newspapers and magazines, I present house treatments.”

Trying again at her journey, she remembers the time when she laid the inspiration of her group — when most individuals relied solely on artificial magnificence merchandise. “I’ve been a lifelong pupil of Ayurvedic therapeutic and knew that natural care and remedy was the last word answer. The prerequisite for therapeutic is that the product that’s getting used to deal with an ailment should not give rise to different issues, and that is the place artificial merchandise fail. I fell in love with the Ayurvedic philosophy at a time when a lot of the magnificence trade was ruled by artificial product producers, and I used to be decided to make Ayurveda a worldwide phenomenon. After all, I confronted my justifiable share of challenges throughout the early phases, however as soon as folks began utilizing my merchandise, they realised their advantages. The remainder is historical past,” she stated.



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