No7 Magnificence Firm launches new lipstick line to herald ‘the return of smiles’

By Megan Fahy

The marketing campaign, created in partnership with design company Free The Birds, launches in alignment with the top of necessary face protecting steering within the UK

The Boots-owned model’s Moisture Drench lipsticks have been renamed as a part of the marketing campaign

The No7 Magnificence Firm is tapping into the UN’s Worldwide Day of Happiness on 20 March with a brand new advertising and marketing push and restricted version lipstick line.

The Unstoppable Lip marketing campaign ‘celebrates the return of smiles’ following the top of necessary face protecting steering within the UK.

On the forefront of the marketing campaign, created by design company Free The Birds are 4 of the Boots-owned model’s Moisture Drench lipsticks which have been renamed to Respect Rouge, Hope Taupe, Freedom Plum and Equality Coral.

Free The Birds has additionally tailored the No7 brand to incorporate a smile icon that sits inside the “o” of No7, which now expands throughout the lipstick casing adorned with two-tone pink packaging.

“We wished to collaborate with a design company that valued the heritage of No7 and our Moisture Drench vary however might elevate this to have fun happiness and the return of seeing folks smiling once more,” mentioned Bethany-Rose Smith, International Model Supervisor at No7.

“To make sure the Unstoppable Lip assortment packaging remained recognisable, we maximised the model brand to create an influence in a small house,” added Matthew Gilpin, Design Director at Free The Birds.

To help the launch, Boots can even maintain a ‘Competition of Smile’ in-store occasion at places throughout London.

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Earlier this 12 months, the sweetness model introduced the launch of a skincare training programme in partnership with the British Magnificence Council (BBC) to assist educate up-and-coming social creators on skincare.


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