Very expands beauty and self-care ranges by 94% with wellbeing trend ‘here to stay’ – Retail Times

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Very.co.uk, operated by The Very Group, has expanded its range of beauty and self-care brands by 94% since the start of the pandemic, as the online retailer continues to meet its customers’ growing appetite for wellbeing products.

Since January 2020, Very has added 77 new beauty and personal care brands, taking the category total to 159. Recent launches include premium vitamin producer, Hello Day; beauty gel and mask maker, Patchology; sustainable, natural and vegan beauty brand, Beauty Kitchen; skincare provider, Caudalie; and sleep wellness specialist, Feather & Down.

Demand for products that help Very customers look and feel their best has also expanded beyond beauty. During Christmas 2021*, Very’s wearable technology sales grew +30% compared with the corresponding period in 2019, prior to the onset of the pandemic. The retailer sold a smart watch every 15 seconds on Black Friday 2021, which represented its biggest ever day for wearable technology sales.

Believing the trend is here to stay, having become established during periods of lockdown, Very plans to launch further high profile brands over the coming months to offer its 3.8m customers one of the most comprehensive self-care and wellbeing offers anywhere online.

Victoria Aldrich, trading director at The Very Group, said: “The pandemic created huge interest in self-care and wellbeing, with many of our customers carving out small moments in their busy family routines to focus on their physical and mental wellbeing.

“Most restrictions have now been lifted, but the trend is clearly here to stay. We know our customers want to trade up in these categories and we’re delighted to partner with so many big names, which are amongst the most innovative brands across beauty, fitness and wellness.

“Self-care isn’t going anywhere, which is why we’re in discussions to bring even more leading and pioneering brands to Very to help our customers feel fantastic whatever this year brings.”

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