Health influencer Brittany Daybreak is being sued by the state of Texas, accuse of deceptive prospects with consuming problems and fascinating in misleading guarantees of personalized diet plans.
The Texas Legal professional Basic’s workplace filed the lawsuit in opposition to Brittany Daybreak Health LLC on 1 February and is searching for $250,000 and $1m in penalties and courtroom charges, in line with courtroom paperwork revealed by The Dallas Morning Information.
Daybreak’s on-line diet and health packages, which she marketed on her now-taken-down web site, ranged in worth from $92 to $300. Davis supposedly promised weekly coaching and one-on-one teaching for the total 30-day or 90-day period of every buy, however didn’t ship individualised plans, in line with the go well with.
Purchasers realised they’d been given the identical individualised diet and health plans via a Fb group, “Group Brittany Daybreak.”
At the least 14 purchasers talked about within the criticism who sought refunds from Brittany Daybreak suffered from consuming problems. One famous that they had been led to Daybreak’s health plan due to her social media presence and YouTube movies, the place she defined that she overcame her consuming dysfunction via “train and wholesome consuming.” Nonetheless, prospects stated they acquired diet plans designed for somebody who wanted to shed weight, not put it on. The courtroom paperwork stated Davis denied accepting prospects with consuming problems.
Who’s Brittany Daybreak? The 30-year-old from Fort Price, Texas described herself as “your coach, your confidant, your largest supporter & good friend” on her web site. The health influencer, who has has 464,000 followers on Instagram, is a “Jesus seeker” and “Kingdom chaser,” in line with her bio.
Daybreak, who’s authorized identify is Brittany Daybreak Davis, started promoting personalised dietary steering and individualised health coachings in 2014 after gaining a big following on social media. On YouTube, Daybreak posts movies of train suggestions, vegan recipes, and low-calorie Starbucks orders.
This isn’t the primary time Daybreak has acquired complaints from her purchasers. In response to courtroom paperwork, shoppers made complaints on social media again in 2019, prompting Daybreak to make a video apology posted to YouTube.
The health influencer has but to make a public assertion relating to the complaints. Nonetheless, she restricted feedback on her Instagram and shared an inspirational message on her TikTok account on Tuesday with the caption, “Somebody wants this.”
The Unbiased has reached out to Brittany Daybreak for remark.